Consent and Privacy notice ivie app
When you download the ivie app, create an account and connect your home smart meter equipment to the energy data platform (“Data Platform”), you must give your consent to enable us to process your data, connect your smart meter equipment and collect your energy consumption data. In addition, an authentication check needs to be completed, as described in this Consent & Privacy Notice.
This Consent and Privacy Notice details how we use your personal data and how these checks will be completed. If you do not give your consent to us using your data as set out in this Consent & Privacy Notice, it is not possible to connect your smart meter equipment to the Data Platform and provide the service to you via the ivie app.
Service Operators
The energy data services provided via the ivie app (“Services”) are provided to you by Chameleon Technology (UK) Limited (hereinafter “Chameleon”, “Us” or “We”), registered in England and Wales under company registration number is 7388340.
ivie is a brand name owned by Chameleon Technology (UK) Limited.
We will only use your personal data and energy consumption data in accordance with this Consent & Privacy Notice and the permissions you grant to us through your user account in the ivie app.
It is important that you read this Consent & Privacy Notice so that you are fully aware of how and why we use your personal data.
Contact
If you have any questions about this Consent & Privacy Notice, including any requests to exercise your legal rights, please contact us using the details below.
Chameleon Technology (UK) Limited, 1st Floor, Central House, Otley Road, Harrogate HG3 1UF; email: privacy@ivie.co.uk
Information we collect from you
The personal information we collect from you enables us to:
- Check that your smart meter equipment in your home is eligible to connect to the Data Platform and verify your identity as the energy consumer at your property. We call these authentication These checks are necessary to be able to connect you to the Service.
- Create an account with us which will enable us to provide services specific to your registered property.
- Provide the Services to you via the ivie app.
- Support your use of the Services and provide enhanced and tailored offerings to you from time to time through the ivie app.
We may collect, use, store and transfer different kinds of personal data about you which we have categorised as follows:
- Identity Data includes first name, last name, title.
- Contact Data includes home address, email address and contact telephone numbers where supplied.
- Technical Data includes information specific to the smart meters installed at the home address.
- Profile Data including a username and password, your preferences, feedback and any survey responses.
- Usage Data includes energy consumption and tariff data. We will treat your energy consumption and tariff data with the same standards of privacy and security as we will your personal data.
- Marketing and Communications Data includes your preferences in receiving marketing from us and any related third parties and your communication preferences.
- Authentication data includes data confirming your right to join (or “pair”) your smart meter system to the Service and data verifying your identity; this may include a proof of address.
Once you are connected to the Data Platform, we collect and use certain data for purposes of research, data analysis and the creation of insights (“Analytics Data”). This data is derived from use of the Service and energy consumption data, and may include data from external sources (such as weather data), but does not include any personal data so will not directly or indirectly reveal your identity. If we combine or connect Analytics Data with your personal data, so that it can directly or indirectly identify you, we treat this data (“Combined Data”) as personal data which will be used in accordance with this privacy notice.
How is your personal data collected?
We use different methods to collect data from you including:
Direct interactions. You may give us your Identity, Contact and Technical Data by completing the set-up process in the ivie app or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you create an ivie account, connect your smart meter equipment to the Service and submit certain details through the app.
Automated data collection. Once your smart meter equipment is connected, the system will automatically send Usage Data and Analytics Data to our Data Platform. This is described in above.
How we use your information
We use your personal data when the law allows us to. Most commonly we will use your personal data to deliver Services and to support you. We will also use your data to send information requested by you or to respond to you if you contact us with a query or feedback.
We will seek your consent before sending third party direct marketing communications to you via email or text message. If you don’t want to receive marketing communications, you can unsubscribe at any time by contacting us (by post or email) at the address above or by following links on the corresponding email.
We may also contact you to tell you about our products / services or news and events relating to our business that we think you may be interested in. If you don’t want to hear about any of this, you can unsubscribe at any time by contacting us (by post or email) at the address above or by following links on the corresponding email.
Please note that we will never share or sell your personal information to any third party, except as may be set out in this Consent and Privacy Notice.
Please see the end of this Consent and Privacy Notice for a summary of all the ways we plan to use your data. If you have any queries, please contact us at privacy@ivie.co.uk.
Smart Energy Code and Consent
The Smart Energy Code requires us to seek unambiguous consent from you to join (or “pair”) your smart meter equipment to the Data Platform. To satisfy these requirements, you will be asked for information to verify your identity as the energy consumer at your property. You will also be asked for your consent to allow us to pair a device with your smart meter system and to share certain information with third parties to enable this pairing process to take place. This is described in the paragraph below (Third Party Processing).
If you do not give your consent as required, we will not be able to pair your equipment to the Data Platform; in which case the Service will not operate.
Withdrawing from the Service
If you withdraw your consent to the Service at any time, your home smart meter equipment will be disconnected from the Service. You may withdraw your consent and cancel the service at any time by notifying us at optout@ivie.co.ukwith the subject heading “Cancellation”; the email must come from the account registered email address.
If you cancel the Service, we will disconnect you from the Service and cease to provide your energy consumption and tariff data via the ivie app. We will not store or hold any of your personal energy consumption and/or tariff data and we will stop collecting and transferring your energy consumption and tariff data from that point.
If you delete the app from your device, please note that this does not automatically cancel the Service and disconnect you from the Data Platform. You must also send the cancellation email (as set out above) to disconnect the Service.
Third-parties
We provide the Service in conjunction with our affiliated company, GenGame Limited. We share your personal data with them in order to enable us to provide the Services to you.
We use trusted third-parties to provide certain functions relating to the Service and to enable us manage our relationship with you. These third parties handle data as is necessary to support the following functions:
- authentication and verification checks that we undertake at the start of the set-up process and connection to the smart metering equipment in your home. We only share such information with the third parties as is necessary to verify your information and perform the appropriate operations on the smart metering equipment;
- hosting our data platform (such as Amazon Web Services). They will have access to data we share with their platforms for the purpose of performing their duties;
- reporting functions to enable us to resolve errors or issues and process user requests;
- sharing some technical, usage and event participation data with the National Grid ESO if you take part in ivie Flex & Save schemes (see below);
- sharing some technical, usage and event participation data with partner organisations if you take part in partnership referral schemes or research projects; we will seek your consent prior to sharing any personal data;
- sharing some technical, usage and event participation data with Samsung Electronics if you take part in ivie Flex and Save and connect your smart meter to Samsung SmartThings (see below);
- analytics information, which might include your Profile Data, so that we can improve functionality and user experience.
Our data partners respect the security of your personal data and shall treat it strictly in accordance with our instructions and data protection law.
As part of your relationship with us, you may also be invited to subscribe to third party services or enrol with relevant third party organisations. If you subscribe to those third party services, your data will be handled by that third party. Please refer to the terms of their privacy policy for further detail.
We do not share your personal data with any other third parties, other than as described in this Consent & Privacy Notice.
Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:
Promotional offers from us: We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing). You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.
Third-party referrals: We will seek your express opt-in consent before we share your personal data with any third-party referral partners for recommended products and services.
Third-party marketing: We will seek your express opt-in consent before we share your personal data with any third party for marketing purposes.
Opting out: You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time (using the contact details above).
Security
Your personal information is protected. We have put in place appropriate security and management measures to safeguard and secure the information we collect, store and manage. We ensure that all personal data and energy consumption and tariff data are stored securely.
We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Data Retention
We will retain the information you provide to us for as long as necessary to fulfil the authentication checks and to provide the Services to you.
We will retain relevant information to fulfil legal and regulatory requirements (such as authentication and consent details), so that we are able to evidence compliance with our legal obligations to the relevant authorities. For this purpose only, we keep such records for up to 5 years from the date services are terminated by either party.
ivie Flex & Save
When you agree to take part in the ivie Flex & Save sessions or events, we will be providing certain information to the ESO (previously called National Grid) as part of their national demand flexibility service (“DFS”). We will not share any of your personal data with ESO, but it may be necessary to share MPAN numbers (that is your meter point administration number from your equipment) along with energy usage data. This enables us to register with the DFS and for ESO to audit the service. If you do not agree to your information being used in this manner, please do not participate in the Flex & Save sessions or events; the scheme Rules tell you how to skip or opt out of future sessions or events.
Where you take part in ivie Flex & Save events and have connected your smart metering equipment to Samsung SmartThings via the available ivie device cards, we will be providing information relating to your participation and timing of these events to Samsung Electronics to allow automation of your smart appliances should you choose to use the Samsung Auto Demand-Response capabilities. For further information on these capabilities and how to use them, you should refer to Samsung.
Changes and refresh of permissions
We keep our Consent & Privacy Notice under regular review. We recommend that you review this document regularly, so that you remain informed of how we use your personal data. You can see the date our Consent & Privacy Notice was last updated at the bottom of this document. Continuing to use the Service will indicate your acceptance of any revised terms. If you do not agree with the amended Consent & Privacy Notice, you must cancel the Service (please see above for instructions).
We will contact you periodically to remind you of the permissions you have granted to us. It is important that the personal data we hold about you is accurate and current. It is your responsibility to keep us informed if your personal data changes during your relationship with us. You can do this by editing the data in your user account.
Your legal rights
You have legal rights under data protection laws in relation to your personal data. To find out more about these rights, please see the Information Commissioner Office website at www.ico.gov.uk.
This includes the right to request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
If you wish to exercise any of your legal rights, please contact us at the address set out above or email privacy@ivie.co.uk with the subject heading “Access Request”.
Summary table showing how we plan to use your data
We have set out below, in a table format, a description of all the ways we plan to use your data, and which of the legal bases we rely on to process your personal data. We have also identified what our legitimate interests are where appropriate.
Last updated: 28th February 2025